01
Page & URL Structure
Clarify hierarchy, slugs, navigation, and index-worthy pages so important content is easy to discover.
Squarespace SEO · Structure · On-Page · Performance
Squarespace SEO That Works With the Platform, Not Against It
Squarespace removes much of the technical maintenance, but search growth can still stall when page hierarchy, URL choices, internal linking, metadata, image handling, redirects, and content depth are treated as afterthoughts. We work within the platform limits and focus on the changes that can actually move visibility.
What We Audit
The Search Constraints We Look for on Squarespace SEO
02
Search Intent Mapping
Match service, category, local, and informational demand to the right landing pages.
03
Internal Linking
Create stronger contextual pathways between supporting content and commercial pages.
04
Redirect & Migration Hygiene
Protect old URLs and consolidate retired pages when the site structure changes.
05
Images & Performance
Reduce oversized media, improve alt text, and keep visual pages from becoming slow pages.
06
Structured Content
Use headings, page sections, FAQs where genuinely useful, and clear entity language to improve comprehension.
Why Platform Expertise Matters
The CMS Changes. The SEO Principle Does Not.
Every platform creates its own technical defaults, URL behavior, template logic, performance tradeoffs, and limitations. The right SEO strategy works with those realities instead of copying recommendations from another CMS.
We start with how the platform behaves, then connect that to how your customers search, how competitors structure their sites, and where authority needs to flow.
Expected Outcomes
What Our Squarespace SEO Would Improve
Clearer site hierarchyBetter page targetingStronger internal linksCleaner redirectsFaster media deliveryMore useful content depth