Technical Configuration
Review indexing, canonicals, robots directives, sitemaps, redirects, taxonomies, archives, pagination, and plugin-generated URLs.
WordPress can be exceptionally flexible, but that flexibility creates risk: overlapping plugins, duplicate schema, slow templates, orphaned content, redirect chains, bloated builders, inconsistent taxonomies, and SEO settings spread across too many places. We simplify the stack and make the search system coherent.
Review indexing, canonicals, robots directives, sitemaps, redirects, taxonomies, archives, pagination, and plugin-generated URLs.
Find scripts, styles, builders, and duplicate functionality adding weight without adding search or conversion value.
Improve rendering, caching, image delivery, template performance, and interaction responsiveness.
Remove conflicting schema graphs and connect Organization, Service, Article, Breadcrumb, and other entities cleanly.
Strengthen categories, internal links, topical clusters, breadcrumbs, and page relationships.
Protect URLs and authority during redesigns, host changes, permalink changes, or plugin/theme migrations.
Every platform creates its own technical defaults, URL behavior, template logic, performance tradeoffs, and limitations. The right SEO strategy works with those realities instead of copying recommendations from another CMS.
We start with how the platform behaves, then connect that to how your customers search, how competitors structure their sites, and where authority needs to flow.